Hi, I'm Surya! 👋🏽
I make complex products work.
I'm a product designer who bridges enterprise scale and startup speed, turning messy problems into clear systems, aligned teams, and shipped products. 8+ years designing across Fortune 500 and seed-stage startups.
Case Studies
Hi, I'm Surya 💚
I'm a product designer with roots in architecture and 8+ years spanning Fortune 500 enterprise and scrappy startups. I bring people together, push beyond the brief, and turn ambiguity into systems. When I'm not elbows-deep in Figma, I'm lifting heavy weights or enjoying a good fiction novel.
Currently learning
AI-assisted work and how to vibe code 👩💻
Currently reading
'Katabasis' by R.F. Kuang
Currently listening to
Dark academia classical playlists and anything in Nalinakanti ragam
Testimonials
Duane Gayle
UX Director, PwC
Surya's work on an enterprise-wide validation platform was so strong that I asked her to present it to a room full of design leaders and senior managers. She didn't just deliver, she landed. That's when I knew she was someone special.
What sets Surya apart is her ability to see the whole system, not just her slice of it. She thinks through stakeholders, handoffs, and downstream impact. On our small but mighty team supporting global applications, she brought rigor and heart, making complex systems usable, consistent, and trusted by teams around the world.
Any team would be lucky to have her.
Jennifer Dolan
Sr UX Manager, PwC
During her time at PwC, Surya demonstrated resilience and adaptability through periods of constant change and consistently took ownership of her work with minimal oversight, making her a trusted UX partner. Throughout challenging timelines, she remained committed to advocating for strong UX practices and maintaining focus on delivering quality UI.
Brooke Klaers
Director of Marketing Engagement, UnitedHealth Group
Surya jumped right in and delivered beautiful designs to an overly complex concept. Outside of that, she's a super awesome human and I could only be so lucky to work with her again!
Ragoth Bala
Co-Founder, The Cumin Club
Surya joined The Cumin Club during a critical growth phase and became an essential part of our product team. She owned our complete digital experience, from subscription flows to checkout optimization, and worked closely with our developers to rapidly iterate and improve our website.
What stood out most was her ability to stay calm under pressure and find solutions quickly. When we faced unexpected technical challenges after a major redesign, Surya worked side-by-side with our engineering team to stabilize the experience while maintaining our design vision. Her collaborative approach and bias toward action made a real difference in how we grew our e-commerce revenue.
Beyond execution, Surya brought strategic thinking to our design decisions. She advocated for user-centered solutions even when we were moving fast, and her work directly contributed to improvements in our user experience. She is a designer who understands both craft and business impact.
Arsalan Asli
Owner and Producer, Five/4 Studios
Surya was our unsung hero and champion. Her images were raw, melancholic, emotional — like a story within each image. We appreciated her early and specific attention to detail, her terrific turnarounds, and her ability to take a project further than we imagined. The book and video she created helped us build a strong high-level creative package around the project.
Duane Gayle
UX Director, PwC
Surya's work on an enterprise-wide validation platform was so strong that I asked her to present it to a room full of design leaders and senior managers. She didn't just deliver, she landed. That's when I knew she was someone special.
What sets Surya apart is her ability to see the whole system, not just her slice of it. She thinks through stakeholders, handoffs, and downstream impact. On our small but mighty team supporting global applications, she brought rigor and heart, making complex systems usable, consistent, and trusted by teams around the world.
Any team would be lucky to have her.
Jennifer Dolan
Sr UX Manager, PwC
During her time at PwC, Surya demonstrated resilience and adaptability through periods of constant change and consistently took ownership of her work with minimal oversight, making her a trusted UX partner. Throughout challenging timelines, she remained committed to advocating for strong UX practices and maintaining focus on delivering quality UI.
Brooke Klaers
Director of Marketing Engagement, UnitedHealth Group
Surya jumped right in and delivered beautiful designs to an overly complex concept. Outside of that, she's a super awesome human and I could only be so lucky to work with her again!
Ragoth Bala
Co-Founder, The Cumin Club
Surya joined The Cumin Club during a critical growth phase and became an essential part of our product team. She owned our complete digital experience, from subscription flows to checkout optimization, and worked closely with our developers to rapidly iterate and improve our website.
What stood out most was her ability to stay calm under pressure and find solutions quickly. When we faced unexpected technical challenges after a major redesign, Surya worked side-by-side with our engineering team to stabilize the experience while maintaining our design vision. Her collaborative approach and bias toward action made a real difference in how we grew our e-commerce revenue.
Beyond execution, Surya brought strategic thinking to our design decisions. She advocated for user-centered solutions even when we were moving fast, and her work directly contributed to improvements in our user experience. She is a designer who understands both craft and business impact.
Arsalan Asli
Owner and Producer, Five/4 Studios
Surya was our unsung hero and champion. Her images were raw, melancholic, emotional — like a story within each image. We appreciated her early and specific attention to detail, her terrific turnarounds, and her ability to take a project further than we imagined. The book and video she created helped us build a strong high-level creative package around the project.
Duane Gayle
UX Director, PwC
Surya's work on an enterprise-wide validation platform was so strong that I asked her to present it to a room full of design leaders and senior managers. She didn't just deliver, she landed. That's when I knew she was someone special.
What sets Surya apart is her ability to see the whole system, not just her slice of it. She thinks through stakeholders, handoffs, and downstream impact. On our small but mighty team supporting global applications, she brought rigor and heart, making complex systems usable, consistent, and trusted by teams around the world.
Any team would be lucky to have her.
Jennifer Dolan
Sr UX Manager, PwC
During her time at PwC, Surya demonstrated resilience and adaptability through periods of constant change and consistently took ownership of her work with minimal oversight, making her a trusted UX partner. Throughout challenging timelines, she remained committed to advocating for strong UX practices and maintaining focus on delivering quality UI.
Brooke Klaers
Director of Marketing Engagement, UnitedHealth Group
Surya jumped right in and delivered beautiful designs to an overly complex concept. Outside of that, she's a super awesome human and I could only be so lucky to work with her again!
Ragoth Bala
Co-Founder, The Cumin Club
Surya joined The Cumin Club during a critical growth phase and became an essential part of our product team. She owned our complete digital experience, from subscription flows to checkout optimization, and worked closely with our developers to rapidly iterate and improve our website.
What stood out most was her ability to stay calm under pressure and find solutions quickly. When we faced unexpected technical challenges after a major redesign, Surya worked side-by-side with our engineering team to stabilize the experience while maintaining our design vision. Her collaborative approach and bias toward action made a real difference in how we grew our e-commerce revenue.
Beyond execution, Surya brought strategic thinking to our design decisions. She advocated for user-centered solutions even when we were moving fast, and her work directly contributed to improvements in our user experience. She is a designer who understands both craft and business impact.
Arsalan Asli
Owner and Producer, Five/4 Studios
Surya was our unsung hero and champion. Her images were raw, melancholic, emotional — like a story within each image. We appreciated her early and specific attention to detail, her terrific turnarounds, and her ability to take a project further than we imagined. The book and video she created helped us build a strong high-level creative package around the project.
Let's work together
I'd love to help tackle your next big challenge. Drop me a message or book some time to chat!
I'd love to help tackle your next big challenge. Drop me a message!
You can also book some time to chat if you prefer!